Each venture is a self-contained workspace. Two tags per card: strategy lane · current status. The validation bar is that venture's live to-do (saved on this device).
Own the autoimmune audience, then predict flares before they hit — the compounding-data mission-unicorn.
Own the longevity audience, then sell it owned high-margin products. ALENTO + FORÇA fold in as its first two products.
Protocols + app + community to raise resilient, capable kids — an adult brand, not preachy.
Become the business AI recommends. Demoted by the re-filter: red-ocean, no edge-native moat. Kept as an optional wedge to test if you choose.
The rated idea explorer + Scale-Swing catalog — where the next ventures are scouted and ranked before they graduate to a workspace. (Re-homed off the tower.)
Ventures that got fully built and put in front of the market, then killed on the evidence. The materials stay live — open either workspace anytime.
| Idea | Why it stopped at research | Verdict |
|---|---|---|
| Wine | Best supply edge, worst channel — US three-tier system legally blocks foreign direct-to-consumer. | Parked |
| Perfume decants | Cheapest to test, worst to operate: alcohol = hazmat shipping + trademark/first-sale exposure on resale. | Parked |
| Mushroom coffee | Gauntlet-killed in research — commodity (13+ makers), ~35% churn, ~3% EBITDA, category declining. Never built. | Killed |