Own the autoimmune-patient audience with content + community, then hand them an AI n-of-1 flare tracker that learns each person's trigger fingerprint — food, sleep, stress, cycle, weather, meds — and predicts flares before they happen. The health research's #1 and the only compounding moat-4.
The gate before any build: can we predict flares well enough that patients pay? The interactive checklist — literature ✓ → demand → feasibility cohort — with thresholds, cost, and a verdict. Full research entry lives on the Tower board (HL1).
Open the checklist → 02Positioning, value-from-day-0 product, business model (DTC subscription → care-routing → RWE + trial recruitment), the content-engine GTM, the moat, the phased path.
Open the brief → 03The Gate-1 demand test — the patient-facing beta landing: hero, value ladder (day-0 → month-1 forecast), the $9/mo founding-member fake-door. Top-of-funnel: the flare-risk quiz →
Open the landing →